Athletic Performance University
About
Matthew S. Ibrahim, PhD(c), CSCS, LMT, is a Strength & Conditioning Coach, college professor, public speaker, and author.
His professional journey is marked by a series of pivotal roles, including gym Co-Owner, Director of Strength & Conditioning, and Internship Coordinator. Currently, he holds the dual roles of Clinical Coordinator and Instructor of Exercise Science within the School of Sport Science at Endicott College, and volunteers as a Strength & Conditioning Coach/Consultant for their NCAA Division III student-athletes. He also serves as Co-Advisor of the Exercise Science Club and Co-Advisor of The Hidden Opponent at Endicott College, in addition to serving as an Adjunct Instructor of Exercise Science and Advisory Board Member at Maryville University.
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As the founder of Athletic Performance University (APU), Matthew has created an impactful 8-week online mentorship program designed to elevate the career cornerstone skills of Strength & Conditioning Coaches and Exercise Science students in coaching, creating, and communicating. APU is a leading education company approved for 1.4 Continuing Education Units (CEUs) through the National Strength & Conditioning Association (NSCA).
Matthew's influence extends nationally and internationally as a sought-after public speaker with presentations in over 25 U.S. states at prestigious venues such as the NSCA, Perform Better, EXOS at Google Headquarters, Sports Academy (formerly Mamba), UFC Performance Institute, Duke University, Stanford University, and Equinox, along with several engagements in Europe.
His professional work and expertise have been featured in leading platforms and publications, including Muscle & Fitness, Men’s Journal, NSCA Personal Training Quarterly, Science for Sport, and T-Nation. His upcoming book, Train Like A Pro: Programming to Develop Your Inner Athlete, will be published by Human Kinetics on July 2, 2025.
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A lifelong learner, Matthew holds a PhD in Human and Sport Performance, two Master’s degrees (Sport Performance and Sport Leadership), and a Harvard Business School Certificate in Organizational Leadership—fueling his strong commitment for student success. He holds the Certified Strength and Conditioning Specialist (CSCS) credential through the NSCA and serves as a Massachusetts State Advisory Board Member, in addition to being a Licensed Massage Therapist (LMT).